How We Increased Conversions by 40% with UX Redesign

When a mid - size e - commerce client came to us with declining conversions, we knew UX was the culprit.Here's how we turned it around.

The Problem

The client's site had:

• 78 % mobile traffic but a desktop - first design
  • 5 - step checkout process
    • Confusing navigation
      • Slow load times(6 + seconds)

Our Approach

Research First

We conducted:

• User interviews with 12 customers
  • Heatmap and session recording analysis
    • Competitive audit
      • Conversion funnel analysis

Key Findings

• Users abandoned at step 3 of checkout
  • Mobile users couldn't find the cart
    • Product filtering was unusable on mobile
      • Trust signals were missing

The Solutions

Simplified Checkout

We reduced checkout from 5 steps to 2, with guest checkout prominent.Result: 25 % reduction in cart abandonment.

Mobile - First Redesign

Complete mobile navigation overhaul with always - visible cart and simplified filters.Mobile conversions increased 52 %.

Performance Optimization

Lazy loading, image optimization, and code splitting brought load time to under 2 seconds.Bounce rate dropped 35 %.

Trust Building

Added customer reviews, security badges, and clear return policy.Average order value increased 18 %.

Results

After 3 months:

• Overall conversion rate: +40 %
  • Mobile conversion rate: +52 %
    • Average order value: +18 %
      • Bounce rate: -35 %

Conclusion

UX isn't just about making things pretty—it's about removing friction and building trust.The ROI speaks for itself.